Spectora Spotlight with Carla Heatherly

We're lucky to have not only an incredibly successful real estate broker, but a CEO, best-selling author, coach & keynote speaker on Spectora Spotlight.

Leigh Brown is a straight shooter and an advocate for serving customers and improving the real estate industry in any way we can.

Leigh and Kevin have a free flowing conversation around the NAR lawsuit and settlement and what it could mean for Realtors, home inspectors and homebuyers.

You can find Leigh at her website and the socials!

https://www.leighbrown.com/

https://www.youtube.com/channel/UC11stDD0nfFUYfhPB-E1nLg

https://www.facebook.com/LeighBrownSpeaker/

https://www.instagram.com/leighthomasbrown/

 

 Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

If you don't know Bill, you should. He and his team are some of the kindest, hard-working folks you'll come across. We've been fortunate enough to know them since the beginning of Spectora. Bill & team discuss:

- Starting a sole proprietorship with a spouse

- The importance of starting with two

- Values and excellence

- Quality software

- Growing your vision as you grow

- Hiring & team inspecting

- Looking for your "off ramp"

 

Want to connect with Bill? You can email him at Bill@PreciseInspecting.com or hit their website https://www.PreciseInspecting.com

 

 Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Jeremy Smith talks to Kevin about his unique co-op model of growing regionally, and possibly nationally. They also get into his unique backstory, how he extends value beyond the home inspection, and why this industry is perfect for lifestyle and balancing with family life.

Get in touch with Jeremy!

jeremy@apexpropertyinspection.com

http://www.apexpropertyinspection.com/laramie

 

 Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Chuck is an absolute pleasure to talk to, and a wealth of knowledge in this industry.

We get into specifics of bringing services in-house, being a consultant for life, how to handle downturns and agent relationships.

Connect with Chuck at his email and website: info@realsvs.com http://www.realinspectionservices.com

 

 Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Dylan and Kevin get into Dylan's backstory and many other topics:

• Marketing
• Differentiation
• What hasn't worked
• How HomeAdvisor/ANGI actually worked for him
• Leveraging tech for efficiency
• Iterative approach

Email Dylan or hit him up at his website:

dmorgan@propertydocinspections.com

https://www.propertydocinspections.com

 

 Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0

 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0

 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90

 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.

 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com

 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

This one had something for every inspector stage! Kevin and Mike get into:

• Going from full-time to part-time and still growing
• Background as a firefighter and cop
• Agent acquisition story
• Weird market dynamics in New York
• Partnering with moving companies to help clients
• Using Actions for more upsells
• Productizing annual maintenance inspections
• Google Guarantee is pretty great actually
• Battling imposter syndrome

You can get in touch with Mike here:

casinohomeinspections@gmail.com

https://www.casinohomeinspections.com/

 

 

Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Bailey McHugh of SWELL Home Inspections gets nearly 90% of her referrals from Instagram. In this Spectora Spotlight interview, Bailey and Kevin break down how. They also dive into:

• What to say when you slide into those DMs
• How to get your posts in front of hundreds of agents
• Overcoming the fear of putting yourself out there
• Why automation and consistency are game changers
• Bailey's journey from being a flight attendant to becoming a home inspector
• The importance of superb client communication

And so much more. You can find Bailey on Instagram @swell_homeinspections or on her website, swellhomeinspectionsnc.com

 

Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Do you offer a home energy assessment as part of your inspection? Shannon Bloemker makes a great case for why you should.

 

Shannon is the founder and CEO of Energy Raven, a home energy assessment that helps homebuyers see how the home uses energy and where they can save. She and Kevin get into:

• Home energy assessments
• New tax rebates and why they matter
• How little a home inspection costs relative to the rest of the real estate transaction (and how to get that number up!)
• Whether or not the home inspection should be required
• The home inspection as education

You can find Energy Raven at https://energyraven.com/

 

Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

David Van Vurst has a pretty cool story to get here. He shares his story of owning a Skyzone up until Covid and how he met his first set of agents with creativity! They also get into:

• Using QR codes
• Realities of year 1 income as a home inspector
• Helping seniors
• Using strategies agents can RELATE to
• Social media usage

You can connect with David through his website - https://www.phoenixresolutions.com/ or on Instagram - https://www.instagram.com/inspector_van/

 

Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

Shante is a Spectora OG. Not only because she's known us since the beginning, it's because she is one of the most kind, fun, intelligent people you'll find in this industry. And she's just getting started. Kevin and Shante cover so much:

• How she got involved in the business
• COVID growth story
• Balancing being a mom and working
• Hiring a VA
• Social media
• Hiring a growth coordinator
• Downsizing
• Being a boss vs. a leader
• Spouse dynamics

Want to get in touch with Shante to network? You can email her - shante@lamberthomeinspections.com

Or hit her up from the website - https://www.lamberthomeinspections.com/

 

Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
 Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
 Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
 Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
 Got ideas for guests? Send 'em our way through the chat bubble or email Kevin@Spectora.com
 Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0